The year 1492 represented a turning point in the world history, and a start of the Renaissance and the modern era. On October 12th, Christopher Columbus and the western Europeans had the first glimpse of the American continent, the island they called San Salvador. Only six decades later, in 1565, the famous Manila Galleon would head for the first time across the Pacific Ocean, connecting the Mexican port of Acapulco with Asia through the Philippines, closing the circle around the world for the following 250 years.
There is, however, something we’d like to remind you of: even though the American continent was discovered in 1492, Mexico was not found until a couple of decades later. In that late 1492, Mexico was still an unexploited, pristine, tropical paradise, bursting with riches and the civilization that will have a lot to offer to the world, and change it for better.
This moment in time, and the dawn of the world fusion, mutual cultural and culinary enrichment, is what we decide to focus on and celebrate with this project.
The purpose of the Mexico 1492 brand is to share the wonders of Mexico, their artists and artisans while creating a better life and opportunities for Mexican women in rural communities through ethical approach and fair trade. In addition, our company pledges to invest 15% of our profits into community projects and scholarships, toward women and girls’ educational and economic development.
The World Economic Forum states that the investment in girls and the inclusion of women in the workforce makes the country more competitive. Not only that – the income generated by women largely improves the quality of life for the whole family, through investment in health, education and better nourishment.
All women in rural communities in Mexico work, and work hard. It is seldom a formal employment - they work in the fields, at home, in the community, and they are usually not paid for their labor. The only direct source of income for many is the artisanal work, products sold at local markets on Sundays or holidays. The purpose of building the Mexico 1492 store is to acknowledge their true worth by opening another, balanced sales channel, that will offer a steady income flow, less dependent of seasonality or geographical proximity to larger cities or tourist destinations. We pay fair rates, respecting the time and effort that goes into every creation.
Mexico 1492 also carries items made by men, couples or small artisanal communities. However, the women artisans are the ones who can benefit greatly from this sales channel, through the fair prices, formality and regular, consistent sales that can follow their capacity to produce throughout the year.